PPC Systems What Are They All About

David Fishman

Text ads are outperforming banner ads 4 to 1, because they are
specifically targeting the users that is searching for
something in particular, plus they are easy and inexpensive to
implement. One of the best ways of getting visitors is to use
Google Adwords, you will write these short classified type ads,
these ads will show up in the serps and visitors will click on
these ads and become your potential customer. These ads are
contextually aware.

When adding your keywords make sure they are tightly focused
and when writing the top sales line make sure the header
includes some of the keywords. This is true because the more
keywords you find, the more visitors you could attract. Always
use your keywords as often as you can in your Ad: in the Title,
in the body and even in your domain name.

Before you start a PPC ad campaign to sell your products, you
need to know the following 2 things. When purchasing PPC
traffic and it doesn’t matter if your purchase from Overture or
Google or other PPC Networks the most important thing you should
do is track your traffic? The reason you want to track your
traffic is because you want to make sure it converts into
sales. The leaders in PPC are Overture and Google and they
control 90% of the market, if you want traffic and you have the
money you should consider using them if you want maximum
exposure. Using Google and Overture will bring you targeted
traffic.

The paid for ad system reporting the statistics is not in
real-time, the delay on the results really don’t have an effect
on what you are trying to achieve “getting traffic to your site”
and when compare adwords to other PPC providers they are
definitely beyond those other providers.

When choosing keywords make sure that you don’t choose general
terms, the more specific the search term, the more targeted
traffic you will receive and your click through rate will be
higher.. Create campaigns with many search terms, make sure you
do some research and you pick the terms that relate to your
site. Example if you are an electrician then keywords like
electricians, wires, electricity etc would be great keywords.

First, you will need to create an ad group, which means you
design your ad, select your keywords, determine the maximum
cost per click that you are willing to spend and define your
bid amounts.

Write an attractive ad - you have a very limited space to write
your ad so you need to make each word count if you want your
visitors to click through to your web site or landing page.
Since testing can produce a nearly constant improvement in your
click through rate. Google’s pay per click system, or AdWords,
maintained that standard for relevancy.

Let's face it, it's not rocket science and one can get plenty
of ideas for advert style from looking in one's niche market,
and there are plenty of keyword tools so building a list is a
10 minute job. This is a reason why niche marketing is the way
to go. If you have a small niche to start with, then Broad
Match will give you the most exposure.


About The Author: David Marc Fishman is the owner of
http://www.linknetics.com.

The link marketing software that promotes link exchange.